Online retail nudges to help parents with lower‐income choose healthy beverages for their children: A randomized clinical trial
Authors' conclusion
Nudges may be an effective, acceptable, scalable strategy for leading caregivers in lower-income households to purchase fewer sugary drinks for their children.
Study context
- Population
- Caregivers with lower income instructed to spend $10-$30 on three beverages for their child aged 1–5 years
- Participants
- 1,135 vs 1,106
- Comparison
- Online supermarket with nudges vs standard version
- Nudgesn = 1,135
- Standardn = 1,106reference
- Primary endpoint
- Calories from sugary drinks purchased per basket
Methodological detailsonline shopping experiment
- Online shopping experiment
Primary result
As reported in the abstract
- Model-based: experimental condition purchased fewer calories from sugary drinks
- 1267 calories (95% CI: 1419, 1114)
Further findings
Total sugar purchased from sugary drinks
- Model-based: experimental condition purchased fewer grams of total sugar
- −253.5 g (β; 95% CI: −286.3, −220.6)
Added sugar purchased from sugary drinks
- Model-based: experimental condition purchased fewer grams of added sugar
- −287.8 g (β; 95% CI: −323.1, −252.5)
Original publication
Online retail nudges to help parents with lower‐income choose healthy beverages for their children: A randomized clinical trial. Pediatr Obes. Published 11 July 2024. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →