Obesity

Effects of discounting fruits, vegetables, and noncaloric beverages in New York City supermarkets on purchasing, intake, and weight

Obesity (Silver Spring)Published Randomised controlled trial

Primary result · Weekly F&V purchasingResult — go to the resultMean difference 4.64 $

Authors' conclusion

A 50% discount on F&V and noncaloric beverages promoted increased purchasing and intake of F&V and induced weight loss.

Study context

Population
Supermarket shoppers in New York City67 analysed
Participants
38 vs 29
Comparison
50% discounts on F&V and noncaloric beverages vs control
  • Experimentaln = 38
  • Controln = 29reference
Methodological details16-week, 4-week baseline, 8-week intervention, 4-week follow-up, Purchasing tracked via loyalty cards; intake via 24-h dietary recalls; weight measured at five in-person visits
  • 16-week
  • 4-week baseline, 8-week intervention, 4-week follow-up
  • Purchasing tracked via loyalty cards; intake via 24-h dietary recalls; weight measured at five in-person visits

Primary result

Weekly F&V purchasing · intervention

Mean difference

4.64 $

P < 0.0001

As reported in the abstract

Further findings

OutcomeEstimateP value
Weekly noncaloric beverage purchasing · interventionSD $0.39; greater with experimentalmean difference 0.53 $P = 0.008
Weekly F&V purchasing · follow-upGreater with experimentalP = 0.005
F&V intake · interventionSD 105; greater with experimentalmean difference 142 g/dayP = 0.009
F&V intake · follow-upGreater with experimentalP = 0.001
Alcohol intake · follow-upSD 60.2; lower with experimentalmean difference −85.8 g/dayP = 0.004
Weight · interventionmean difference −1.33 kgP = 0.006 intervention
  • Weight: SD 0.92; experimental lost weight vs control; p = 0.106 follow-up

Noncaloric beverage consumption

No difference between groups

Nutrient composition and high energy-dense product consumption

No differences found

Original publication

Effects of discounting fruits, vegetables, and noncaloric beverages in New York City supermarkets on purchasing, intake, and weight. Obesity (Silver Spring). Published 27 June 2024. doi:10.1002/oby.24058

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