What can stop the ‘pester power’? A longitudinal study on the impact of children's audiovisual media consumption on media‐motivated food purchase requests
Authors' conclusion
Findings suggest that restricting exposure to food advertising in the media may be more powerful in stopping the 'pester power' than previously thought. Thus, policy-supporting restrictions on depicting unhealthy foods in media content targeted at children may be helpful.
Study context
- Population
- Children aged 6–11 years and one of their parents
- Participants
- 529 child–parent pairs
- Outcome
- Parents' perceptions of children's media-motivated food purchase requests
Methodological detailsparent–child dyads
- Parent–child dyads
Main finding
As reported in the abstract
Media-motivated food purchase requests
- Age negatively related to requests
- Child BMI positively related to requests
- No overall effect of children's audiovisual media consumption
- Conversation-oriented communication about foods depicted in media increased requests
- Restrictive media mediation reduced requests
Observational data: associations, not effects.
Original publication
What can stop the ‘pester power’? A longitudinal study on the impact of children's audiovisual media consumption on media‐motivated food purchase requests. Pediatr Obes. Published 15 March 2023. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →