Prevalence of food and beverage brands in “made‐for‐kids” child‐influencer YouTube videos: 2019–2020
Authors' conclusion
Additional policies are needed to protect young children from potential exposure to unhealthy branded foods on popular YouTube child-influencer channels.
Study context
- Population
- Videos uploaded in 2019–2020 by popular child-influencers on YouTube "made-for-kids" channels
- Participants
- 400 videos
- Comparison
- 2019 vs 2020 videos
- Outcome
- Food-related appearances in videos
Main finding
As reported in the abstract
- Videos with ≥1 food-related appearance (two-thirds)
- 260
- Videos with branded product appearances
- 153
- Videos with other brand appearances
- 60
- Videos with non-branded food-related appearances
- 203
- Branded product appearances
- 592
- Branded product appearances per video
- M = 3.9/video
- Candy brands, share of appearances
- 42%
- Sweet/salty snacks, sugary drinks and ice cream, share combined
- 32%
Further findings
Change 2019 to 2020
- Videos with non-branded healthy food category appearances increased; share of these also showing unhealthy branded and/or unbranded foods
- 70%
- Total food-related appearances did not change
- Candy brand appearances increased significantly
Food-brand sponsorship disclosure
- Videos disclosing a food-brand sponsorship
- 1
Original publication
Prevalence of food and beverage brands in “made‐for‐kids” child‐influencer YouTube videos: 2019–2020. Pediatr Obes. Published 8 February 2023. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →