Preferences and willingness to pay for early childhood healthy lifestyle initiative outcomes: A discrete choice experiment
Authors' conclusion
Results suggest that leveraging the potential for healthier diets, followed by healthier physical activity behaviours, as a key benefit of participation may be particularly attractive to parents/caregivers. In addition, some level of equity preference could be acceptable to parents/caregivers in the allocation of scarce resources.
Study context
- Population
- Parents/caregivers of Australian children aged from birth to 5 yearsparents/caregivers
- Participants
- 466 participants
- Outcome
- Preferences for and willingness-to-pay per annum (as increased income taxes) for outcomes of early childhood healthy lifestyle initiatives
Methodological detailsonline recruitment, mixed multinomial logistic models
- Online recruitment
- Mixed multinomial logistic models
Main finding
As reported in the abstract
- Effect on diet was the most important influence on choice to participate
- p < 0.01
- Effect on physical activity (second)
- p < 0.01
- Effect on wellbeing
- p < 0.01
- Effect on healthy growth
- p < 0.01
- Willingness-to-pay for improved wellbeing
- AUD$176
- Willingness-to-pay for healthier diets
- $219
Original publication
Preferences and willingness to pay for early childhood healthy lifestyle initiative outcomes: A discrete choice experiment. Pediatr Obes. Published 12 June 2025. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →