Effects of pictorial warnings on parents' purchases and perceptions of sugar‐sweetened beverage categories
Authors' conclusion
Warning labels may have heterogeneous effects across SSB categories. Future research should assess the psychological mechanisms underlying these heterogeneous effects.
Study context
- Population
- Parents of children ages 2–12, convenience store laboratory in North Carolina
- Participants
- 326 parents
- Comparison
- Pictorial warning labels vs control labels on sugar-sweetened beverage (SSBs)
Methodological detailslaboratory convenience store
- Laboratory convenience store
Primary result
As reported in the abstract
Beverage purchases by SSB category, warnings vs control
Reduction in fruit drink purchases
−61%
Reduction in soda purchases
−36%
Reduction in flavoured milk purchases
−32%
Further findings
Perceived healthfulness in control (scale 1 to 5)
- Flavoured milk
- 2.8
- Flavoured water
- 2.6
- Fruit-flavoured drinks
- 2.5
- Most healthful SSB categories
Perceived healthfulness, warnings vs control
- Flavoured water
- d = −0.34
- Flavoured milk
- d = −0.28
- Sports drinks
- d = −0.25
- All p < 0.05
Intentions to give one's child the beverage, warnings vs control
- Sports drinks
- d = −0.30
- Flavoured water
- d = −0.24
- Sweet tea
- d = −0.22
- All p < 0.05
Original publication
Effects of pictorial warnings on parents' purchases and perceptions of sugar‐sweetened beverage categories. Pediatr Obes. Published 25 March 2023. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →