Examining differences in children and adolescents' exposure to food and beverage marketing in Canada by sociodemographic characteristics: Findings from the International Food Policy Study Youth Survey, 2020

Pediatr ObesPublished Cross-sectional study

Authors' conclusion

This study highlights important differences in marketing exposure among youth of different sociodemographic groups in Canada, including greater exposure to marketing among those most disadvantaged and emphasizes the essential need to consider food marketing across equity groups when developing restrictions on marketing to kids.

Study context

Population
Children and adolescents aged 10–17 in Canada, self-reporting exposure to food and beverage marketing
Participants
3,780 children
Exposure
Sociodemographic subgroups
Outcome
Self-reported exposure to food and beverage marketing across food categories, locations and marketing techniques
Methodological detailsself-reported survey, logistic regression
  • Self-reported survey
  • Logistic regression

Main finding

As reported in the abstract

Exposure to unhealthy food marketing by sociodemographic group
  • 13-17 years old more likely than 10-12 years old to report seeing unhealthy food marketing online
  • Girls more likely than boys to see such marketing online and in retail settings; boys more likely to see it in video games
  • Minority ethnicities (incl. Indigenous youth) generally reported more exposure than White respondents
  • Lower income adequacy generally reported more exposure than higher income respondents

Observational data: associations, not effects.

Original publication

Examining differences in children and adolescents' exposure to food and beverage marketing in Canada by sociodemographic characteristics: Findings from the International Food Policy Study Youth Survey, 2020. Pediatr Obes. Published 23 March 2023. doi:10.1111/ijpo.13028

Composed by AI from the published abstract and checked against it. How Briefs are made →

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