Effect of Social Media Advertisements on Adolescents' Sugar‐Sweetened Beverage Choices: A Randomized Field Experiment
Primary result · Intention to purchase CluResult — go to the resultRelative risk 2.73 95% CI 1.74–4.28Authors' conclusion
Social media advertisements for sugar-sweetened beverages significantly influence adolescents' purchase intentions of the beverages, highlighting digital advertising as a modifiable commercial determinant of dietary risks. These findings underscore the need for policy interventions that address unhealthy food digital marketing to reduce obesity-related behaviors among adolescents.
Study context
- Population
- Australian adolescents aged 16–17
- Participants
- 121 adolescents
- Comparison
- Exposure to social media ads for a fictitious sugar-sweetened beverage (Clu) vs no exposure
- Primary endpoint
- Purchase intention for Clu (exit survey)
- Follow-up
- 2 weeks
Methodological detailssingle-blinded, field experiment, randomized 1:1
- Single-blinded
- Field experiment
- Randomized 1:1
Primary result
Intention to purchase Clu
Relative risk
2.73
95% CI 1.74–4.28
Events by treatment group
Interventionvs Control
RR 2.73 (95% CI 1.74–4.28)
As reported in the abstract
Original publication
Effect of Social Media Advertisements on Adolescents' Sugar‐Sweetened Beverage Choices: A Randomized Field Experiment. Obesity (Silver Spring). Published 10 May 2026. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →