Digital food and beverage marketing appealing to children and adolescents: An emerging challenge in Mexico
Authors' conclusion
Mexican children and adolescents were exposed to unhealthy digital food marketing. The Government should enforce evidence-based mandatory regulations on digital media.
Study context
- Population
- Mexican children and adolescents during recreational internet use, recruited during the COVID-19 lockdown
- Participants
- 347 children
- Outcome
- Extent and nature of exposure to digital food and beverage marketing
- Follow-up
- 45 minutes of recorded screen time
Methodological detailscrowdsourcing recruitment, screen-capture recording, content analysis, Healthfulness assessed with the Pan-American Health Organization and Mexican Nutrient Profile Models
- Crowdsourcing recruitment
- Screen-capture recording
- Content analysis
- Healthfulness assessed with the Pan-American Health Organization and Mexican Nutrient Profile Models
Main finding
As reported in the abstract
Exposure to digital food marketing
- Children and adolescents exposed to digital food marketing
- 69.5%
- Food marketing exposures per hour
- median 2.7
- Daily exposures during a weekday
- 8
- Daily exposures during a weekend day
- 6.7
- Estimated food marketing exposures per week
- 47.3
- Estimated food marketing exposures per year
- 2461
- Products not permitted for marketing to children according to the Nutrient Profile Model (NPMs)
- >90%
Observational data: associations, not effects.
Original publication
Digital food and beverage marketing appealing to children and adolescents: An emerging challenge in Mexico. Pediatr Obes. Published 20 April 2023. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →