Diabetes misconceptions, seriousness, motivation, self‐efficacy and stigma: A cross‐sectional comparison of eight Australian diabetes communication campaign videos
Authors' conclusion
Though limited to a single-exposure, we found little meaningful positive influence of past diabetes campaign videos on diabetes attitudes, behavioural intentions or self-efficacy. Further, campaign videos were perceived as stigmatising by a minority-a potential harmful impact. This novel study has implications for the design, implementation and evaluation of future diabetes campaigns.
Study context
- Population
- Adults with or without diabetes (1:2 ratio); Australian National Diabetes Week campaign videos1,023 without, 510 with diabetes
- Exposure
- Archival Australian diabetes campaign videos vs control
- Outcome
- Misconceptions, Seriousness, General and Diabetes Risk-Reduction Motivation and Self-efficacy
- Follow-up
- Post-exposure
Methodological detailsten-arm, randomly allocated, active and passive control
- Ten-arm
- Randomly allocated
- Active and passive control
Main finding
As reported in the abstract
- No significant differences in outcomes between intervention and control, except a modest effect on General Self-efficacy among those without diabetes only
Observational data: associations, not effects.
Further findings
Outcomes by perceived campaign Stigma (high vs low)
- Perceived high campaign Stigma
- 15%
- Perceived low campaign Stigma
- 60%
- High vs low Stigma: significantly greater Misconceptions, lower perceived Seriousness; without diabetes only, lower General Motivation but higher Diabetes Risk Reduction Motivation
Original publication
Diabetes misconceptions, seriousness, motivation, self‐efficacy and stigma: A cross‐sectional comparison of eight Australian diabetes communication campaign videos. Diabet Med. Published 13 July 2024. doi:10.
Composed by AI from the published abstract and checked against it. How Briefs are made →